Rachel had rebuilt her landing page four times. Each version was better than the last — cleaner, clearer, more on-brand. She was running ads. People were clicking. They just weren't booking.
She'd started to wonder if it was her niche. Her offer. Her price point. Whether the whole thing needed to be scrapped and started over. It didn't.
We looked at her funnel. Found the headline was answering the wrong question. Found the booking step was asking for too much before she'd earned enough trust. Found a paragraph halfway down the page that was accidentally creating doubt instead of removing it.
Three things. That was the list. She fixed them over a weekend.